WHO WE ARE

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Maroun Sarrouh

Managing Partner

30 years of Executive Management Responsibilities in Banking, Real Estate, Automotive, Hospitality, Fashion Retailing, Jewelry, F&B, Trading, Manufacturing and many more. Coupled with exceptional achievements in designing and delivering skills development programs since 1990.

Maroun spearheaded with the senior partners the establishment of Performance Inc. back in 2006 and since then he led and implemented projects that served multiple businesses in Lebanon, Gulf and North Africa.

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Dr. Joe Sarrouh

Chief Consultant

43 years of active and direct expertise in banking, financial institutions, corporate finance, M&A’s, IPO’s, Investment banking and so much more.

23 years with Citicorp where he travelled the world implementing new initiatives and was stationed in Manhattan as a VP before returning to Beirut where for the past 25 years has been the Executive Advisor of Dr. Adnan Al Qassar, ex minister, owner and chairman of Fransabank and the president of the Arab Chamber of commerce.

Dr. Joe is an authority on the impact of macro and micro environments on business outlooks & trends..

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Bader Al Mutairi

Senior Partner

Bader has successfully launched and continues to manage his general trading and contracting company.
He believes in openness, dynamism and transparency with a deep sense of practicality that creates the targeted results.

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Mohammad Bashir

Senior Partner

Project management, Human Capital and manpower optimization, organizational engineering and development typify Mohammad’s vibrant career that has been going strongly on since 1997.

Hands on experience with the O&G sector, manufacturing, Aviation and trading enrich his capability of delivering
turn-key organizational and processes reengineering and performance evolution projects.

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Issam Sarrouh - Associate

Communication & Media Management

Since 1997, Issam has been at the forefront of Media channels management in the KSA. He managed dailies, magazines, and all sorts of media channels to optimize the return on investment in media. In 2009 he established and managed his own full-fledged advertising agency and continues to be instrumental in projects that require development and management of corporate communication and media strategies implementation.

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Hala Refaat - Associate

PR & Communication

Oman, Kuwait, Bahrain and Lebanon since 1996 have given Hala the opportunity to sharpen her communication and PR skills.Her excellence in networking with an ability to manage and execute campaign and events make her an irreplaceable asset to the company and the clients we serve.

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Amanda Younes - Associate

Branding & design

An architect in education and profession, creative at heart and practice. Amanda brings her creativity to play a major part in our work in brand design, development and reengineering.

Her love to the business applications of her expertise made her engage in Brand Manuals design and development, Franchise Operations manuals and many of the projects that require her skills which enabled her to accumulate the business aspects her work needs to serve.

ADDRESS

Office no. 2, Floor 1, Al Kazemi Bldg., Khaled Bin Al Waleed St., Block 6, Sharq, Kuwait City.

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